Apple supports verified brand logos in Mail’s anti-spam feature


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From iOS 16, iPadOS 16, and macOS Ventura, Apple Mail supports displaying a company’s official logo to indicate that the email is legal from the verified company.

When iOS 16 got its second beta release for developers, an unannounced feature has been discovered. It is support for an email standard called Brand Indicators for Message Identification (BIMI).

“[This] is a new e-mail specification that enables the use of branded logos within support e-mail clients, “says the AuthIndicators Working Group on their BIMI website.” BIMI takes advantage of the work an organization has put into implement DMARC protection by bringing brand logos to the customer’s inbox. “

“In order for the brand logo to appear,” it continues, “the email must pass the DMARC authentication check, which ensures that the organization’s domain has not been mimicked.”

Google introduced the same BIMI feature to Gmail, starting in 2020. This means that when a user sees a company logo somewhere in an email, they can know that the message is genuine.

Any spam company can copy a logo, but it will not be displayed unless the email passes a series of authentication tests called DMARC (Domain-based Message Authentication Reporting and Conformance). “

As seen by Twitter user Charlie Fish, the beta version of iOS 16 displays the logo in the same place as a regular user’s image or initials.

BIMI requires support from email client makers like Apple with its Mail app. However, it also depends on the fact that the company sending the emails has also undergone authentication processes.

However, the presence of BIMI support in Apple Mail is likely to encourage more companies to participate.

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