Balenciaga is taking a stance against child abuse following the recent controversy sparked by some of the brand’s ads.
The whole situation came to the public’s attention last week after people began to close a strange series of advertisements, which showed young children holding teddy bears that appeared to be dressed in bondage clothing.
When Balenciaga hires you to shoot their new lookbook and you show up to find a toddler on a couch with wine glasses and bondage gear around them, you walk away. Period of time. pic.twitter.com/DSoHgQLM6O
— Hope (@xhoop) November 21, 2022
the “Balenciaga” brand recently did a uh….. interesting… photo shoot for their new products, which included a very intentionally poorly concealed court document about ‘virtual child pornography’
normal things pic.twitter.com/zjMN5WhZ0s
— shoe (@shoe0nhead) November 21, 2022
The controversy spread quickly like wildfire; Social media users and big figures like Tucker Carlson did not hesitate to challenge Balenciaga and accuse the brand of sexualizing children.
Balenciaga condemns child abuse and tries to right the wrongs
On Monday, the brand took to its Instagram page, where all other posts are archived, to release an apology.
The statement began with Balenciaga condemning child abuse and admitting the “series of grave wrongdoings”.
“We would like to address the controversies surrounding our recent advertising campaigns. We strongly condemn child abuse. It was never our intention to include it in our story. The two separate ad campaigns reflect a series of grave errors for which Balenciaga takes responsibility.”
After giving some backstory on the situation, reps shared how Balenciaga will move forward.
In concrete terms, the brand is working on “strengthening the structures around it [its] creative processes and validation steps” to “ensure new checks mark a pivot and prevent it from happening again.”
We should also note that the comments were disabled on the brand upload.
Didn’t Balenciaga just apologise?
This isn’t the luxury fashion brand’s first time addressing its recent advertising scandal.
Days ago, the brand released a statement to apologize and share that the ads in question had been removed.
“We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been placed with children in this campaign. We have immediately removed the campaign from all platforms.”
People, including Kim Kardashian, nevertheless went on to destroy Balenciaga. Kim even went so far as to say she was “furious” and “shocked” by those disturbing images.
She also shared that she’s “re-evaluating [her] relationship with the brand.”
“As far as my future at Balenciaga is concerned, I am currently re-evaluating my relationship with the brand based on their willingness to take responsibility for something that should never have happened in the beginning.”
Less than a day after Kim agreed on social media, Balenciaga revealed his second apology.
What do you think of the Balenciaga controversy and do you think the brand’s apologies were enough?