Best-selling smartphone: iPhone 13 comes at the top

Apple continues to lead the “global best-selling smartphone list,” according to new data from Counterpoint Research. According to data for the month of April, Apple took the top four places and five of the top 10. In total, the “top 10 models captured 21% of the total smartphone market.”

iPhone 13 remains the best-selling global smartphone, accounting for 5.5% of total smartphone sales in April. The most expensive iPhone model on the market, the iPhone 13 Pro Max, came in second place with 3.4% of total sales.

iPhone 13 Pro and iPhone 12 rounded Apple’s top four ranking with 1.8% and 1.6% of sales, respectively. Samsung locked itself in fifth and sixth place, while iPhone SE (2022) secured seventh place.

Counterpoint explains:

This month’s bestseller list saw an increase in the number of 5G-enabled smartphones, rising to a new high of seven models and up from four in the same month last year. 5G smartphones on the list represent a third of total 5G smartphone sales. 5G capacity has become a standard offering in flagships and its presence is also increasing in lower price bands.

For iPhone specifically, Counterpoint had a few specific details to share:

  • Sales of the iPhone 12 were driven by increased sales in Japan and India
  • iPhone SE 2022 experienced triple-digit month-on-month growth, again driven by Japan, where it captured 18% of smartphone sales for the month.
  • The Non-Pro iPhone 13 “has maintained a lead every month since launch,” unlike last year’s iPhone 12.

The full report from Counterpoint Research is worth reading and contains some details about the wider smartphone market and other manufacturers.

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