If you saw The Black Phone in theaters over the weekend, you probably noticed that the film kicked off with a brand new motion logo intro from Blumhousewhich you can watch below.
The short new video clip is “the company’s first ever update to its motion logo,” and it’s packed with Blumhouse icons including Michael Myers and characters from The Purge.
If you look closely, you’ll even spot Pooka in there!
The new logo features Blumhouse Easter Eggs galore, so pay close attention and see how many you can spot. You can watch, pause, and watch again via the embed below…
“Our new logo is a fun tribute to our Blumhouse films and television series, and I’m curious to see if our fans can spot all the hidden symbols we’ve included throughout,” said Blumhouse CEO and Founder Jason Blum. “I’m thrilled we unveiled it with Scott Derrickson’s The Black Phoneso fans saw the new logo on the big screen.”
“The original Blumhouse logo holds a special place for horror fans like me, so we wanted to honor that legacy while creating something new. This new logo pays tribute to the original version and incorporates a lot of fun Easter eggs from Blumhouse films and TV series from the last decade that we think fans will enjoy the discovery,” said Blumhouse Chief Marketing Officer Karen Barragan. “It was a fun collaboration with my friend Neil Kellerhouse, and the stellar team at Elastic, who brought their own fandom and ingenuity to the work.”
“It was an honor to work for such an iconic brand and to be able to reference and pay homage to all of the great movies and shows from their catalogue,” said Elastic’s Duncan Elms. Added Neil Kellerhouse: “I feel so grateful to have worked with all the extraordinary talent at Blumhouse and Elastic. The House of Blum is full of surprises. Keep watching.”
The logo was created by design studio Elastic, by creative directors Neil Kellerhouse & Duncan Elms, in conjunction with Blumhouse CMO Karen Barragan.