JetBlue has launched its 12th annual “Soar with Reading” book vending machine initiative in Newark, New Jersey with a kick-off event at Newark’s historic Public Library Main Branch, according to a press release.
Newark Mayor Ras Baraka and New Jersey Congressman Donald Payne Jr. joined the airline to celebrate its literacy initiative that tackles the issue of book availability in underserved communities.
JetBlue’s five free digital book vending machines are available to visitors throughout the wards of Newark.
Each time someone visits a machine, they will have the opportunity to order an assortment of new books that will be distributed throughout July and August, completely free of charge.
The vending machines hold a diverse selection of titles and allows visitors the opportunity to search by various categories including title and author, as well as suggested reading level.
To date, the initiative, has donated more than $4 million worth of books to children in need.
Since 2015, the free book vending machine program has visited New York City, Detroit, San Francisco, Oakland, California, Washington D.C. and Fort Lauderdale, Florida.