A family-run burger shop in Melbourne’s north east has been forced to remove their menu and logo after Kanye West’s lawyers threatened legal action.
Up until Wednesday, College Dropout Burgers in Ivanhoe was Kanye West themed, with a huge mural of the Grammy-winning superstar at the entrance, dishes named in his honour and logos from one of his albums stamped on their buns.
The name of the shop also paid homage to West’s debut album, College Dropout.
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But the music star’s legal team have now said the owner used the material without permission and vowed to sue if it was not removed.
On Wednesday, the team ripped down their burger sign, removed the logos and covered the mural with white paint.
Owner Mark Elkhouri said he felt he had little choice in the matter and was disappointed as West is “his hero” and his brand was a tribute to him.
“The brand was created to celebrate him,” he told 7NEWS.
“But it’s what he wants.”
Elkhouri assumed West had accepted the burger store and thought they were “cool” as he used to follow the brand on Instagram.
The burger shop has put a temporary sign over all their West-themed logos, reading: “Insert logo here. Ok thanks, bye”.
Intellectual property expert Professor Andrew Christie told 7NEWS it was “fair enough” West wanted to control the commercial use of his name and image.
“It’s about whether or not consumers are being confused or deceived,” he said.
But while the theme of the shop might have changed, the recipe for its popular burgers has not.
The name of the shop will remain the same as Elkhouri said he was himself a college dropout.
The burgers have been changed to be named after other celebrities who dropped out of college, including the ‘Zucker burg’ and another named for Bill Gates.