Oops! Companies have filed lawsuits left and right, and now a popular urban brand company has been hit. According to TMZ, Mattel, the company that owns the Barbie trademark, is suing Rap Snacks for its Nicki Minaj chips. The chips, named “Barbie-Que,” a play on the “Barbie” title Nicki Minaj refers to themselves, were teased on the company’s Instagram page on June 30.
While the brand that sells drinks, cups of noodles and more has never launched a release date, Mattel claims that Rap Snacks “made the conscious and deliberate choice to launch a new product line with Mattel’s famous BARBIE trademark.” The company claims that while they did not agree to release the chips, they were willing to agree to Rap Snacks. Mattel claims Rap Snacks never responded, “forced Mattel to file this lawsuit as a last resort to protect its rights and avoid further consumer confusion.”
In a report from Yahoo News, the lawsuit states: “The association is so clear that representatives of the defendant’s famous partner, upon seeing the packaging, asked if Rap Snacks had been authorized by Mattel. Indeed, Rap Snacks never asked for or received such permission.” In addition to stopping the chip, Mattel is also demanding compensation.
At this time, Rap Snacks has not spoken out about the lawsuit, but in an initial press release announcing the chips, he said: “Nicki Minaj is without a doubt one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip-hop culture and also happens to be a phenomenal entrepreneur.” He continued: “It just makes sense that as a brand disrupting the snack industry, we align ourselves to push the bar even further. This is the beginning of a legendary partnership.”
While the news of the lawsuit may have shocked the Barbz, they can rest assured that the Queen will not be affected. Nicki Minaj is not mentioned in the suit! Roomies, what do you think of this?