Netflix ads explained: why there’s no need to panic

The cat is officially out of the bag: ads are coming to Netflix.

Company co-CEO Ted Sarandos confirmed as much at this year’s Cannes Lions industry festival, telling reporters that a cheaper, ad-supported Netflix tier is definitely on the way. The admission follows months of speculation – we first reported on the possible introduction of ads on Netflix back in March – and news that the streaming service is losing subscribers for the first time in over a decade.

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