the LEAD VIP room is a place to rediscover the value of vintage clothing

vintage clothing preserved as sustainable entities

TEKI Design’s VIP room, created for LEAD, a retail company located in Hiroshima, Japanis a space where shoppers can rediscover a sense of value for vintage clothes. In a renewal of the typical cluttered vintage store, architect Tatsuya Nishinaga instead creates a minimal, almost exhibition-like showcase to display vintage clothing in a way that clearly spotlights their value. The concept is a renewal of the typical vintage clothing storewhere a wide variety of products are often hung haphazardly and tightly together with no space between them, making it difficult to sift through the items and truly appreciate them. The stores tend to give the clothing the image of being cheap and easy to buy, devaluing them somewhat. TEKI Design aims to reimpose a sense of value with the new method of preserving and showcasing the used, vintage items in a way that they are presented more interestingly and accessibly, almost like works of art in a museum.the sleek LEAD VIP room is a place to rediscover the value of vintage clothing

all images courtesy of Tatsuya Nishinaga

teki design curates a museum-like vintage clothing store

For the concept of the LEAD VIP room, Tatsuya Nishinaga positions ‘used’ clothing as ‘vintage’ clothing – something that is a sustainable entity to be valued, appreciated and preserved. Vintage items, as they are carefully passed down from generation to generation, increased in social value due to their historical background and rarity. As such, the curated display system spaces clothing uniformly along the walls of the sleek room, illuminated by moody directional accent lights and spotlights. The showcase guides an unobstructed route for people as they browse, allowing them to appreciate all of the clothing items relaxedly, at a glance and without the need to touch.

Jackets float delicately from high hangers and jeans are displayed spaciously along minimal shelves in a grid-like pattern. All items are positioned with even space between them, clearly in the direct line of sight of viewers, so that they each have their own dominating presence, like artworks in a museum. ‘Clothing will be treated as a more sustainable entity by being passed on carefully, not just worn out. I hope it will be such a place where we can rediscover the sense of value’, explains the Japanese architect and interior designer.

TEKI Design's LEAD VIP room is a place to rediscover the value of vintage clothing
LEAD VIP room showcase emphasises the value of vintage clothing

TEKI Design's LEAD VIP room is a place to rediscover the value of vintage clothing
LEAD VIP room showcase emphasises the value of vintage clothing

LEAD VIP Room showcases vintage clothing
the items are displayed spaciously in the minimal room

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